playteaux on Instagram: "The post features a 15-second video demonstrating a 2016 Coca-Cola Japan holiday campaign where bottle labels, printed with perforations and festive designs like snowflakes, fold into reusable gift bows, turning packaging into interactive decor. This innovative design, also trialed in the UK, aimed to enhance holiday gifting and boost brand engagement, with studies like a 2017 Journal of Marketing Research paper noting such experiential packaging increases consumer loyal