This Fall/Winter 2025, alpine ski legend Alberto Tomba is the protagonist of our campaign: a creative journey that retraces our roots from the snow-capped peaks of Courmayeur, through the streets of Milan, to the legendary slopes of Cortina, host of the upcoming Milano-Cortina Winter Olympic Games.​ Two parallel stories that seem to be carved in the alpine landscape: while, in 1987, Napapijri redefined outdoor apparel, Tomba claimed his first World Cup victory. Today, we celebrate movement, evol