THE JUMPMAN LOGO‼️History of the Air Jordan Jumpman Logo. Jordan’s Jumpman logo is one of the most recognized marks in the athletic footwear industry. But what is the full story behind the logo? Sure, many sneakerheads know that it first was used on the tongue of the Air Jordan 3, but where did the inspiration come from for Peter Moore when Tinker Hatfield was designing the iconic sneaker? Long story short, it happened even before Mike laced up in Nikes or before he played a single game in Chica