🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image
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C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries (who later became McCall), the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “
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