Logo design process for a sporting goods retailer.
0:51
Logo design process for a sporting goods retailer.
6 months ago
TikToknkeforbenjamin
In this sportswear logo process, I focused on keeping the concept clean, bold, and performance-driven. I used the letter A in negative space to form the letter T, creating a strong visual connection between both initials. Sharp shapes, tight balance, and a minimal approach give the logo a powerful athletic feel that reflects strength, movement, and confidence. Process Points: • Defined the brand core: power, speed, and discipline • Explored negative space to merge A into a T • Kept the geometry
1:00
In this sportswear logo process, I focused on keeping the concept clean, bold, and performance-driven. I used the letter A in negative space to form the letter T, creating a strong visual connection between both initials. Sharp shapes, tight balance, and a minimal approach give the logo a powerful athletic feel that reflects strength, movement, and confidence. Process Points: • Defined the brand core: power, speed, and discipline • Explored negative space to merge A into a T • Kept the geometry
25.1K views4 months ago
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